XGS Marketing

With precision multi-channel marketing communication and fulfillment tools, this element of the system helps to develop and maintain excellent customer relations, with the ability to target specific players and reward loyal customers for outstanding acquisition and retention. Indeed, you can customise views based on critical parameters, while developing business strategies based on those parameters to target different player demographics and develop tailored marketing strategies.

XGS Bonus »

Targeted incentives can be awarded to new, returning and loyal players. Simple configuration empowers marketers to track and run bonusing campaigns. Benefits Customizable bonusing options geared for...»

XGS Loyalty »

XGS Loyalty rewards customers for frequent play. Players can be identified and targeted to reward them for their loyalty. Various tiers of loyalty can be introduced with different redemptions options associated with each tier. ...»

XGS Player Tracking »

Player Tracking is a module of BetStone’s XGS Marketing. It helps to develop and maintain excellent customer relations. Identify your player’s preferences by type of player and frequency of play. It allows operators to track...»