~ new brand announced at ICE Totally Gaming to support international growth plans ~

BetStone Ltd, the leading  provider of Server Based Gaming (SBG) solutions, is launching a new brand image to align its corporate identity with the company’s industry leading technology.

With global casino gaming revenues predicted to grow 9.3 per cent annually by 2014  and BetStone’s game deployments now averaging 20 per quarter, the company rebranded to support the business’ strong industry position.

The rebrand comes as BetStone looks to new markets and growth opportunities against a backdrop of changing regulation for gaming throughout Europe.

Legislative developments in Italy over the last four years have created huge opportunities for BetStone’s growth and the company will be supplying Video Lottery Terminals (VLT’s) to Italian Operators in 2011. The company’s continuous investment in technological developments will facilitate further growth in markets such as South America, where the brand already has a strong foothold.

A new image has been designed to represent BetStone’s agility in the marketplace. Vertical and horizontal lines within the logo match the brand’s flexibility while a refreshing colour palette reflects the high tech feel of the company.

“Our advanced technology and forward thinking platform delivers greater performance and profitability to our Operators and the new brand now reflects this state of the art technology,” said Avron Goss, director at BetStone Ltd.

“As local regulation and licensing of gaming start to erode, BetStone is poised to enter into exciting new markets. Now the flexible and modern feel of the brand truly represents our business approach,” he added.

BetStone is exhibiting on Stand 4384 at ICE – January 25-27.