Dublin, March 2010: Italian operators going to ENADA 2010 need Server Based Gaming providers who can show proven technological, global experience and can deliver access to large content libraries, says BetStone (www.betstone.com ), the pioneer in Server Based Gaming.

With progressive legalisation reform, Italy’s gambling market is expected to grow by 64% to Euro 61 billion (turnover) by 2010*. However, not all Server Based Gaming providers are in a position to deliver three key elements for Italian Operators to exploit this market.

According to BetStone, Italian Operators need to see the following proof points from providers:

1. Global experience in Server Based Gaming: – this BetStone warns is crucial to ensure their provider can adapt to new trends ahead of other markets
2. Proven experience –this will be critical to ensure that Server Based Gaming is rolled out smoothly from game delivery to real time information delivery
3. Access to large content library – with gamers getting ever more sophisticated and demanding, being able to deliver new dynamic and localised content on demand will be critical to maintain customers

With its global experience in developed and emerging gaming markets, its track record in Server Based Gaming Technology and its large content library, BetStone advises gaming operators in as diverse markets ranging from Mexico and Argentina to the UK.

“ENADA 2010 promises to be exciting,” said Avron Goss, Director, BetStone. “But operators need to bear in mind that not all Server Based Gaming Providers are equal. When choosing the right provider, look at their global reach, experience and content portfolio. Server Based Gaming partners should have deep technical, market and content knowledge as well as experience which can help Italian operators to quickly take advantage and rollout offerings to the market. From our direct experience, getting this right will not only neutralise issues later on, but enable operators to quickly capitalise on the market potential.”

BetStone will be at the ENADA 2010 show in Hall C7, stand 011. where we will demonstrate our Server Based Gaming platform and full range of Italian games.