Player Tracking is a module of BetStone’s XGS Marketing. It helps to develop and maintain excellent customer relations. Identify your player’s preferences by type of player and frequency of play. It allows operators to track individual player activity, provides a loyalty and bonus system and creates new player profiles all of which will have crucial input for ongoing marketing strategies. Player information can be stored and easily accessed when required. Operators can customise views based on what parameters are important and develop business strategies based on those parameters to target different player demographics.

Benefits

• Analyse player information and develop tailored marketing strategies.
• Manage player loyalty points and target players to award promotional bonus points.
• Enable detailed player behaviour & game play analysis.
• Detailed transactional tracking of financial and game information.