XGS MARKETING

XGS PLAYER TRACKING

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Player Tracking helps to develop and maintain excellent customer relations. Identify your player's preferences by type of player
and frequency of play. It allows operators to track individual player activity, provides a loyalty and bonus system and creates new player profiles all of which will have crucial input for ongoing marketing strategies. Player information can be stored and easily accessed when required. Operators can customise views based on what parameters are important and develop business strategies based on those parameters to target different player demographics.

Benefits:
  • Analyse player information and develop tailored marketing strategies.
  • Manage player loyalty points and target players to award promotional bonus points.
  • Enable detailed player behaviour & game play analysis.
  • Detailed transactional tracking of financial and game information.

XGS BONUS

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Targeted incentives can be awarded to new, returning and loyal players. Simple configuration empowers marketers to track and run bonusing
campaigns. Bonus events can be created and customised based on the marketing strategy of the operator.

Benefits:
  • Customisable bonusing options geared for Acquisition and Retention.
  • Integrated into Cashier POS.
  • Promotion and Campaign tracking.
  • Diverse bonusing configurations.
  • Exposure and Bonus expiry management.
  • Live Bonus abuse mitigation.

XGS LOYALTY

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XGS Loyalty rewards customers for frequent play. Players can be identified and targeted to reward them for their loyalty.
Various tiers of loyalty can be introduced with different redemption options associated with each tier.

Benefits:
  • Live earnings.
  • Differentiate through diverse earning, tier and redemption options.
  • Targeted segmentation & Communication tools.
  • benefits & Specials delivered directly to the game client.
  • Integrated exposure and risk management.